Ah, the commercials…Love them or hate them – they are always
there to guide you when you have lost your true direction in life. The
commercials with hot, confused females who for example are unable to decide
what the right toothbrush is. Wandering, touching timidly brand free
toothbrushes with confused, pretty face. A confident male with gorgeous 37
teeth smile and a professional looking outlook of a very successful dentist
offers the right choice to the confused beauty. The music suddenly changes from
depressed tonality to a full-of-life tune. The colors of the set are
brighter and the confusion vanishes replaced by a confidence and an approving
nod of a beautiful, bright faces.
What makes me sad is the thought that the creators of such commercials
are idiots or they believe that the potential buyers of their products are
idiots. I am less sad in the first scenario. The fact that I see lately more of
these wonders of commercial creativity makes me think that perhaps these ads
work and then the second scenario is true.
What makes my life easier is that I
am bothered enough by such ads to write this down. Somebody might read it and
little by little we will all boycott the products represented by silly ads. At
least until the offending companies change their advertisement to cover the
rest of us who (I wish) are the majority of the viewers.
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