Dorky looking males who play the role of ... a dorky looking males. Badly shaven with apparently self-inflicted haircuts, this individuals occupy the advertisement realm promoting everything from mouth wash to the fastest internet ever (that goes even faster after six months). The same faces rotate jumping throughout products and ad genres.
The character is usually married to an impossibly beautiful woman and have kids who does not resemble him or the pretty lady who plays the mother. The setting is one of success and abundance. The dork has zero-common sense and can't choose the right product (service).
The beauty who plays his wife in the ad, charmingly intelligent and suspiciously knowledgeable about the product in question, points out the obvious even for a chimp advantages of the product or the service. The guy slaps his forehead of-course. They kiss, hug and the kid joins them in the celebration. Then they all live happily ever after using the right product. Amen!
The sad part here is that such scenarios are so pesky that I suspect perhaps they even work on the masses. I don't know who is the idiot here - the company who hired the advertisement company, the execs of the ad company, the public who is supposed to swallow and digest the crap?
Come on, even Amanda Gates is a sweet looking next door type woman, not a bombshell-scientist who was lended by CSI - Timbuktu for the commercial. I am not even going to her husband's common sense.
Smarten up people!
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